5 thoughts on “How can we improve the interaction of WeChat public account fans?”
Misty
Doing WeChat public account and other self -media are similar. First of all, you have to have a more suitable name in your own field. This name is very critical. For example, the public account you made is for movies, so you can get the name called the movie master. Try to maintain a certain connection with the fields you live. must be updated regularly, and you must persist every day. Don't break it. The updated content should conform to the taste of the public. This depends on whether you can grasp the hotspots of the market and who can grasp everyone's attention, who can get greater economic benefits from it. This era is the eyeball economy, see how you grasp the hotspots. The higher your hot spots, the higher your forwarding. If the degree of forwarding is high, there are more people in the collection, so that a virtuous cycle is formed slowly, and your attention is getting higher and higher. When it is more difficult to do at first, you can ask friends to help forward for promotion. This is a solar radiation effect. It is like a snowball. The bigger and bigger, the hardest thing is to start. In addition to these methods, you can also find some promotion platforms for them to help you plan some activities.
Our team has met for discussion on this topic. For the public account of our company, the number of fans is 100,000 , the reading volume is good, and the content of the content is also very good, but compared with many peers, the difference is still very large. To sum up, it may be related to the following factors: 1, the company number is too formal, without the attributes of "people", saying that straight spots are not talking. Content quality fans are very good, but they have a sense of distance from the author. On the contrary, watching peers is very casual and very personal. When you should be angry, you should be hacked when you should pull the black fans. A living person is talking to you, not very official. 2, the content of the writing should be interactive. At the time of the year, the company wrote an article: Talk about why you come to the stock market (related ). The following interaction is explosive, and the assistant is working overtime. Now the content will be written in: if you talk about your views, do you have different opinions, increase the initiative of user message. In addition, remember not to be yourself, just write your fans. 3, the message of each fan must reply. Let fans feel that you value them very much. 4. Fan's message You occasionally pick some controversial top tops, let more fans participate in the discussion, and let fans see your attitude, your personality attributes.
In the Internet era, everyone can build their own personal brands, and both companies and individuals can have their own WeChat public account. In more and more WeChat public accounts and the public reading pain points, how can we increase the interaction of WeChat public account fans? : WeChat public account insists on exporting valuable content, which resonates with fans. This is also the essence of WeChat public account. What value can your public account bring to fans? In short, why do I pay attention to you? For example: The WeChat public account of the People's Daily allows me to know the world in time; the WeChat public account of 10 o'clock allows me to read with quality articles; the WeChat public account of Cold Rabbit allows us to find fun and funny paragraphs every day every day And video. If the WeChat public account can bring valuable content to fans, there will be more and more fans, the more interaction, and there will be few people who take the customs. : The WeChat public account opens the message area. The end of the article guides fans to leave a message and discuss. For this point, I personally think that the public account of the cold rabbit is very successful. The cold rabbit will lead to a topic at the end of the headline to guide fans to leave a message to like it, and increase the interaction of fans. Third: Select interesting, fun, valuable comments in the message area of WeChat public account and reply to fans. This is also a place where the Cold Rabbit public account is very good. Personally, I think that the editors of the cold rabbit are all scrolls, and they also cultivate a group of fans of paragraphs. The fans of their message area are very interactive. I think this is where many WeChat public accounts can learn. : Guide fans to leave a message in the WeChat public account article, forward the article, and get a small gift. Although this method is old, it will also play a certain fan interaction. Of course, the premise is that your small gift must be attractive.
Increasing the interaction of the fans of the WeChat public account, this needs to rely on the quality of WeChat and some activities of WeChat. First of all, the quality of WeChat, your WeChat must be readable, ornamental, and do not forward the WeChat of others on a large scale. You must have your own characteristics. The characteristics here are based on your WeChat public The content on the number depends on the content of everyone. and remember not to do big and scattered things on WeChat. You must have your own masterpiece, you must have your own series, do what you want to do most, and do WeChat that you ca n’t do by others to win fans. It is to increase the content of interaction. For example, you can select some selection and reward some prizes. You can open the message board, so that your WeChat is not only your own WeChat, but also becoming everyone's WeChat, so that there will be more continuous attention. is your form again. Your content is very complete and rich, very attractive, but if your form is too rigid, everyone will have no visual aesthetics, and the form here can use multiple modes, WeChat forms, you can go to Weibo on Weibo The form can be displayed from the inside to the outside, you can cut in from different angles, you can also use emoticons, you can also use videos and voice. All forms can try to increase WeChat readability.
To increase the frequency of interaction between WeChat public account and fans, not only need to increase interest, but also to give fans a certain benefit. In this way, fans will be willing to interact with you. The can be set up with a prize, paid submission, and attracting fans to participate. And such activities, if you do it, can not only increase your interaction with fans, but also increase the loyalty of fans, and even increase fans. If it is a public account of consumption, you can issue some coupons from time to time to give fans some benefits. When usual, send more fans to see the content of fans. Sometimes, you can post some hot topics, actively reply to fans' messages, and improve the activity of fans. For fans' messages, even if there is no way to reply one by one, try to see every one. Only when you understand your fans can you make the products that fans expect, and then can you attract more fans. It in the early stage, it is definitely the main profit. Popular topics are also a way for fans to participate in a high degree. Cultivating feelings with fans requires a process. To slowly understand each other and understand each other's preferences in this process, it is just like falling in love.
Doing WeChat public account and other self -media are similar. First of all, you have to have a more suitable name in your own field. This name is very critical.
For example, the public account you made is for movies, so you can get the name called the movie master. Try to maintain a certain connection with the fields you live.
must be updated regularly, and you must persist every day. Don't break it. The updated content should conform to the taste of the public. This depends on whether you can grasp the hotspots of the market and who can grasp everyone's attention, who can get greater economic benefits from it.
This era is the eyeball economy, see how you grasp the hotspots. The higher your hot spots, the higher your forwarding. If the degree of forwarding is high, there are more people in the collection, so that a virtuous cycle is formed slowly, and your attention is getting higher and higher.
When it is more difficult to do at first, you can ask friends to help forward for promotion. This is a solar radiation effect. It is like a snowball. The bigger and bigger, the hardest thing is to start. In addition to these methods, you can also find some promotion platforms for them to help you plan some activities.
Our team has met for discussion on this topic.
For the public account of our company, the number of fans is 100,000 , the reading volume is good, and the content of the content is also very good, but compared with many peers, the difference is still very large. To sum up, it may be related to the following factors:
1, the company number is too formal, without the attributes of "people", saying that straight spots are not talking. Content quality fans are very good, but they have a sense of distance from the author. On the contrary, watching peers is very casual and very personal. When you should be angry, you should be hacked when you should pull the black fans. A living person is talking to you, not very official.
2, the content of the writing should be interactive. At the time of the year, the company wrote an article: Talk about why you come to the stock market (related
). The following interaction is explosive, and the assistant is working overtime. Now the content will be written in: if you talk about your views, do you have different opinions, increase the initiative of user message. In addition, remember not to be yourself, just write your fans.
3, the message of each fan must reply. Let fans feel that you value them very much.
4. Fan's message You occasionally pick some controversial top tops, let more fans participate in the discussion, and let fans see your attitude, your personality attributes.
In the Internet era, everyone can build their own personal brands, and both companies and individuals can have their own WeChat public account.
In more and more WeChat public accounts and the public reading pain points, how can we increase the interaction of WeChat public account fans?
: WeChat public account insists on exporting valuable content, which resonates with fans.
This is also the essence of WeChat public account. What value can your public account bring to fans? In short, why do I pay attention to you? For example: The WeChat public account of the People's Daily allows me to know the world in time; the WeChat public account of 10 o'clock allows me to read with quality articles; the WeChat public account of Cold Rabbit allows us to find fun and funny paragraphs every day every day And video. If the WeChat public account can bring valuable content to fans, there will be more and more fans, the more interaction, and there will be few people who take the customs.
: The WeChat public account opens the message area. The end of the article guides fans to leave a message and discuss.
For this point, I personally think that the public account of the cold rabbit is very successful. The cold rabbit will lead to a topic at the end of the headline to guide fans to leave a message to like it, and increase the interaction of fans.
Third: Select interesting, fun, valuable comments in the message area of WeChat public account and reply to fans.
This is also a place where the Cold Rabbit public account is very good. Personally, I think that the editors of the cold rabbit are all scrolls, and they also cultivate a group of fans of paragraphs. The fans of their message area are very interactive. I think this is where many WeChat public accounts can learn.
: Guide fans to leave a message in the WeChat public account article, forward the article, and get a small gift.
Although this method is old, it will also play a certain fan interaction. Of course, the premise is that your small gift must be attractive.
Increasing the interaction of the fans of the WeChat public account, this needs to rely on the quality of WeChat and some activities of WeChat.
First of all, the quality of WeChat, your WeChat must be readable, ornamental, and do not forward the WeChat of others on a large scale. You must have your own characteristics. The characteristics here are based on your WeChat public The content on the number depends on the content of everyone.
and remember not to do big and scattered things on WeChat. You must have your own masterpiece, you must have your own series, do what you want to do most, and do WeChat that you ca n’t do by others to win fans.
It is to increase the content of interaction. For example, you can select some selection and reward some prizes. You can open the message board, so that your WeChat is not only your own WeChat, but also becoming everyone's WeChat, so that there will be more continuous attention.
is your form again. Your content is very complete and rich, very attractive, but if your form is too rigid, everyone will have no visual aesthetics, and the form here can use multiple modes, WeChat forms, you can go to Weibo on Weibo The form can be displayed from the inside to the outside, you can cut in from different angles, you can also use emoticons, you can also use videos and voice. All forms can try to increase WeChat readability.
To increase the frequency of interaction between WeChat public account and fans, not only need to increase interest, but also to give fans a certain benefit. In this way, fans will be willing to interact with you.
The can be set up with a prize, paid submission, and attracting fans to participate. And such activities, if you do it, can not only increase your interaction with fans, but also increase the loyalty of fans, and even increase fans.
If it is a public account of consumption, you can issue some coupons from time to time to give fans some benefits.
When usual, send more fans to see the content of fans. Sometimes, you can post some hot topics, actively reply to fans' messages, and improve the activity of fans.
For fans' messages, even if there is no way to reply one by one, try to see every one. Only when you understand your fans can you make the products that fans expect, and then can you attract more fans.
It in the early stage, it is definitely the main profit. Popular topics are also a way for fans to participate in a high degree. Cultivating feelings with fans requires a process. To slowly understand each other and understand each other's preferences in this process, it is just like falling in love.