5 thoughts on “How does the public account absorb the powder effectively?”
Joanne
At present, the WeChat public account has become more and more common, and every self -media will basically have their own public account. However, in the process of operating the public account, suction powder is the most difficult link for public account operations. Os how should the public account suck powder? 1. Content sucking powder Mu public account, the content is always your first place, good content can indeed attract many people. But in terms of the current situation, people's choices of public accounts have not only rely on content to choose. 2. Swipe your face and suck powder The so -called brushing your face to attract fans with your own fame or face. The most common is acquaintances and celebrity effects. Perhaps your fans are not fully recognized for your output content, but the recognition of you, support the fans or sell your face. So in view of this situation, you need to pay attention to the cultivation of popularity and connections. 3. Burning gold and sucking powder If gold and sucking powder, similar to "buy powder", but gold is not necessarily money. Since it is facing the public, it means that not everyone will be interested in your article content, not even interesting, let alone pay attention to you and support you. Then this requires you to bury the "gold" that allows others to be interested in in your public account and attract others. of course, buried gold and sucking powder can only attract someone alone. We have no ability to achieve fission like a mall, prompting fans to help you suck powder. Then you need to bury the other gold to guide your fans to help you suck powder to win gold. 4. Activity suction The so -called "unable to afford early", holding activities is always your best way to suck. It is also similar to buying powder, but there is still a big difference between the two. The best way for old dolphins to think that low investment and high results is the game draw. The settings in the specific draw, you know, set and research yourself. In view of the fear of the fans that may be dropped in the later period, the old dolphin recommends that you organize activities from time to time and clarify your fans at each time. , then the method of sucking powder in the public account will be shared with everyone. This from "Published by" Earn a Women "
After WeChat officials are prohibited by suction methods such as Mengbao, how can we plan a activity that can effectively increase powder? Question: How to plan an activity that can effectively increase powder? Our place has been done for half a year, and there are currently 6W fans, which can be described as unbearable. After being ordered by Mengbao and other powder suction methods, in addition to making good content, we can only seek offline solutions. Every festival is approaching, we estimate that we plan some offline activities. However, the dilemma comes immediately. Businesses with good business are unwilling to cooperate with us. The business with poor business is reluctant to bear the cost of sponsorship. We have repeatedly encountered walls at the event. Do friends in the industry have a successful experience? Weekly Jingwei "Touch Chongqing" founder is the brand to build the brand. Before finding a business cooperation, the merchant already knows your public account, and it will be much easier to talk about cooperation. So what does brand do? In addition to smashing money to burn advertising to increase the exposure, we can also choose the way of grounding: replacement. Use our public account resources to exchange exposure with merchants, customers, and even traditional media. Such as small gums on the dining table, of course, we will promote the merchant, talk about more such replacement, and the exposure volume will rise. of course, if there is no foundation in the early stage, I want to accumulate the first batch of fans quickly. You can choose a photo printer or WeChat WiFi to add powder and start. Wang Yanrui "Suzhou today" founder 6w's fan foundation cannot be considered as much. It is not easy to rely on fans to drive an offline activity to achieve the purpose of suction. There is a good detonation point to produce fission -type communication; ; but we can use the festive nodes such as Christmas, New Year's Day, etc., go offline to suck powder. Under the Christmas tree of a large shopping mall two days ago, I saw a coding scanning attention to giving gifts. After the inspection, two people could add at least 1,000 fans a day. Of course, you need to provide some attractive small gifts for the scanning. When the fan base is large, and then link the merchant to do some big movements, the effect may be better. Maton "Nanjing Headline" co -founder About how to effectively increase the problem of fans through activities, I give the following three answers. The first level is about influence. 60,000 fans in half a year, even in third -tier cities, can not reach sufficient influence, so there will be resistance when the online and offline activities will have resistance. The premise of business cooperation is to be able to obtain his potential users from your traffic. , Or use your brand to add reputation to your brand; The second level is about event planning. When the brand does not have enough influence, you should not do a large and complete activity. At the beginning of online activities, go to the team's planning and execution ability, play fans, improve the viscosity of fans, and rely on core fans to expand new fans. At the Christmas node, each merchant will have their own activities. Whether they can integrate their existing activities and add an exclusive welfare activity of your account fan. You can also post some costs. To negotiate; The third level is about rising powder. The efficiency of the increase in online and offline activities is not high, because the cost of offline activities is large, and the limits of online activities in WeChat also have a lot of restrictions in WeChat. It is difficult to diversify. If you have an urgent need for fans, consider the printer hardware fans or Wi-Fi fans to invest. Zhen Miao The founder of "Nanning Circle" and CEO of CEO of the same city of Weilian City, we have a few skills to do activities, not to find business with good business, but to find a good relationship The merchant's bottoming, or finding a fiercely competitive merchant in the market to cut in, cutting the merchant through the competitive and exciting strategy is the most suitable, and then after getting a guarantee merchant, and then talking about the inevitable merchant with the volume advantage In the end, the tough merchants are forced to do this, and the strategy must be done. Jiajia "Life Jun" editor We we have done a Ping An Night Sending Red Packet Gift Campaign, the effect is very good, brief sharing: 1.; Preheating: It is in The public account of the operation, the personal basis circle, the WeChat group and other channels preheated first, informing the potential users of the public account fans and non -public account fans, there are Ping An Night Red Packet Rain. (Specific exposure effects look at the design of copywriting and red envelopes), you can design the active copy and time as a picture poster, attach the two -dimensional code of the public account, which is convenient for fans to spread in the circle of friends; 2.; Specific gameplay: Registering for the Christmas Eve red envelope rainfall, you must add the personal number as a friend, because the method of obtaining the Alipay red envelopes in the circle of friends will only be announced in the circle of friends; 3.; Penjou circles posted information, follow the public account: XXX, reply to the keyword "password" to get the Alipay password to receive the red envelope. (Precautions: Set several Alipay passwords in advance, set keywords in the background of the public account. "Password" and automatically pop up Alipay passwords.) Matic thoughts are like this. The specific details can be optimized according to personal conditions. The drainage to the public account is also an excellent choice. Is as a local operator, do you also have the same problem in doing activities? Welcome to tell your story in the message area. You can also leave the question you want to ask. Don't think about the lottery. Essence Essence
What is the first problem after applying for WeChat marketing? After applying for a public account? It is traffic! In the previous WeChat public class, Zhang Xiaolong said: In the era of mobile Internet, traffic entrances are in the QR code. How to cope with traffic? For this problem, it is not just Xiaobai and the owner of the business owner that plagued WeChat operations, but even many operating veterans are still tangled. Because consumers with a variety of routines have long been used to the traditional activities (drainage methods), they are completely unhappy. Therefore, the existing activities are becoming more and more difficult to do, and outsourcing for planning companies. The first price is not cheap. Second, the effect is unknown. The usual thinking is to promote the public account QR code. Various online and offline promotion methods to quote traffic from the public account, but this effect is minimal for small and medium -sized enterprises. In surveys, companies to publicize the two -dimensional code, public account, etc., actually bring less attention to the proportion of users less than 3%. Even if you pay attention this time, users will be canceled from time to time. In order to allow more users to pay attention to the WeChat public account in another fresh way, Wei must know that in March, a system is officially launched to solve the difficulty of pouring the powder -the red envelope system what is the red envelope system? What is the red envelope system? R n The red envelope system is through offline activities or other consumer scenarios to attract the more accurate real passenger flow to the WeChat public platform. (Through scanning, attention, sending specified keywords, receiving red envelopes, red envelopes directly deposit in WeChat change) QR code can be set to one code, one code, and one code multiple -scan. The production of small red envelopes 1. All online and offline efforts are to achieve a simpler and more efficient shopping experience for consumers. In order to meet the needs of consumers more conveniently and quickly, companies are trying to simplify shopping processes and transform potential target users. 2, sweeping the promotional activity such as the two -dimensional code to send red envelopes in the O2O use not only allows users to understand the company itself, but also a means of transformation that attracts potential users. Os how to use the red envelope system? The people will definitely ask how to use this product of the red envelope system and how to achieve the powder absorption effect. : Signing contract> Payment Code> Red envelope page development design and red envelope QR code interface design> Provide background rechargeable red envelopes management statistics scanning results> Printing finished products Introduction: The red envelope system uses the "red envelope QR code", which is similar to WeChat grabbing red envelopes, but the "red envelope QR code" is mainly used for offline. We put cash in the QR code, placed in the QR code label, and attached the QR code label to the company's products or other specific locations. The user feels curious. After buying the product, you can scan the code to receive the red envelope on WeChat. The specific steps are very simple. Users can get a scan from WeChat and scan the "QR code red envelope" placed by the merchant to receive the red envelope. ) The cash of the amount, and the red envelope received is directly stored in WeChat change, no need to withdraw anymore. The application process of the red envelope system is that it can directly attract users to buy corporate products, pay attention to the WeChat public account of the enterprise, and bring accurate traffic to the public account of the enterprise. Summary value points are: . Promote the sales of products and merchants. Buy products, scan the code to receive red envelopes, direct cash rebate to users, and promote sales. . Drive powder for the public account. Use the novel and unique QR code red envelopes to attract users to directly follow the public account of the enterprise, and achieve high drainage of public accounts. 3. Improve the brand image of the business merchant. The two -dimensional code label is directly attached to the company's products, leaving the brand to impress the user when the user scan the code for the first time. The advantages of red envelope system What are the pain points of the red envelope system to solve the company? 1. The company's WeChat public account has no direct users' attention, and the traffic is serious; 2, the customer consumption data cannot be tracked, the information is scattered; 3, the issue of corporate brand influence. The above -mentioned red envelope powder suction channels. In addition, there are many other powder suction channels: soft text promotion, voting powder suction, offline powder suction, etc. This article comes from shared electronic scale suction powder weijya8
What I will share with you today is: If effective tools are used to do a successful powder absorption activity. Some big cows may be really awesome, but most of the operating students are still very big for fans. At the same time, compared to traditional enterprises, there are still some indicators that most companies are looking at, so you can grow up fans and grasp it. Your promotion cost is extremely low. If you may also talk to your boss, talk about it. Salary issue. This to say that it is to burn money, mainly depending on how you burn. How to burn fans, make the activities successful, and make the boss happy. Because I made a number for other companies, the boss was willing to spend money to achieve this number. The activity effect: The active goal is to make fans more than 200,000. From August 20, 2016 to August 24, 2016, it is unexpected that it will be fast for 2 days. It reached, the boss looked at this data, and then decided to continue to do it. The maximum fan growth was 10W fans on the third day (see the figure below) What is the fan treasure? Fanbao, on the surface, the fans are all treasures. Since it is Bao, it must be better to them (joking T.T). Fan treasures are mainly through users to obtain posters, invite friends to pay attention, and complete tasks. Fan treasures are an active old fan and attract new fans. It aims to bring benefits to the merchant. The merchant publishes tasks on the public account. Fans generate posters to complete the task. Get the qualification to buy products at low prices (in addition, you can open multiple tasks, which is important)! In friends, just like the figure below, you can set up to 10 progress and 20 processes. After the invitation task is completed, send red envelopes, or other discount information (above the figure above (the above figure Customized editing in the content of the Chinese recovery) . In terms of the setting and selection of prizes prize selection: The you want fans, fans want to benefit, choose some products that are interested in them. Call? flow? Red envelope? food? use? You can, mainly practical, you can consider using those products. This threshold settings: If you want to increase fans faster, then the threshold for entryment prizes should not be too high (it is recommended to invite 10 people to complete). Of course, the threshold is low, which means that the cost of activity has become higher, which is mutual, so it is necessary to measure it by yourself. The activity authenticity: This authenticity, let fans know the authenticity of your activity as quickly as possible, that is, red envelopes. Cope continuity: The needs to allow fans to continue to invite people to pay attention. When you continue to come in, there will be constant newcomers. How to ensure continuity? That is to enrich your products, let the first task fans, know that you still have other tasks. After doing this, they will continue to invite newcomers to pay attention to completing the task. I have an announcement on the menu on the menu, telling the fan activities to update 5 activities every day, so that they will not complete the cancellation of the public account. The activity sprint: This is an important link in the middle of the activity. To set up a difficult product, the number of people needs to reach 100 people can only be completed, because most fans before this event, most fans before, most fans, before They have all verified the authenticity of the activity, so they believe this activity, and then invite more people to pay attention to complete this task. The stairs settings: This point settings and the combination of activity continuity. The prize must have a ladder. It is the best to get 10-15 people from ordinary users. This is the easiest to detonate your activities. You can make it up in the future stairs. 200, 300 as you, if it is higher. (If the boss wants to see the data, it is also feasible, but it is not recommended). . The docking system settings poster design: Because each poster is different tasks, I suggest here as much as possible to make a series of posters (but do not exactly the same), let let it The recognition of users in the circle of friends is higher. They can know at a glance that this is your activity. However, the early drainage poster still needs to be designed well. As an unknown three -current scum art, the poster I usually do is to be more eye -catching, that is, the main color red big characters. Words, know the contents inside, secondly, what can you get through the poster to tell the user? What can you get? Following prompts: The content that the user popped up after the poster was followed, telling them how to start this task and how to get the poster? When is the prize update time? And how to invite friends to complete the task (the most important thing is to tell them to forward the circle of friends, or send it directly to the group, and send it directly to the friends. ) Posal generation description: I wrote like this. After the picture recognition of the two -dimensional code, after reaching the XX people, you can complete the task and get XX gifts! " ps: I often meet some people when I do activities, and ask, why is there no red envelope? Nima, do you pay attention to the red envelopes? I don't have so much money to burn, but it does not rule out that some local customers do it like this (pay attention to a one dollar), and I have met. Because you didn't make it clear, they would cancel their attention without red envelopes. Then I will report it to your public account. If the number of reporters reaches a certain number, you will have GG. . Promotion channels In forums, WeChat groups: Because I was making a life number during that time, I often live in the Mom forum and various groups. In this activity, in a dozen forums of large and small forums, the promotion of top posts, and in more than 20 WeChat groups, send red envelopes. Although this kind of traffic, the traffic is still not large, because there is no trust, so the effect does not achieve the expected effect in my heart. The QR code sent out each channel is a separate QR code, which can record the number of attention to the number Essence The public account group issuance: It because I have made some public accounts, I have been placed there without any control, so this activity is also used together. With 4 public accounts, about 10W fans together, they have published advertisements. The effect is not bad, more than those who come from forum promotion and WeChat groups. Personal number forwarding: At the same time, I have 2 5,000 people's WeChat personal trumpet. Because it is a trumpet, it is not on it, and it is also used to send it together. However, I found that the WeChat individual group sent to friends, the effect is the best. But the same damage is the greatest, you know this. But I use a personal trumpet, so it doesn't matter. . Question description: In the case of ensuring the normal system, you can do a good job of customer service and tell them how to participate in the activities. If you find that there are many problems, you can do keywords. (Real and effective activity? When is it shipped? What are the express delivery? How to complete the task? How to receive gifts? It, etc.) Specific analysis of specific issues, there will be no list here.
1. Set up puzzles everyone will have curiosity, especially when encountering some unreasonable rides or interesting issues, in our soft text, we can leave some interesting questions appropriately and inform informed that The answer can be seen in the next issue or follow the public account to reply to keywords. Many WeChat marketing uses people's curiosity like this. 2. Pay attention to forwarding to gifts. In some popular things that everyone likes, such as the newly came out Apple 7plus! Share an article or forwarding an article to have the opportunity to win a lottery of the first and third prizes. You can also go to the major forums to publish some topics that everyone is interested in, and leave an instructions for WeChat and gift gifts. 3. Big V Recommended forwarding If you can, you can find a celebrity or a large number of public accounts in the industry or the recommendation of Weibo Big V. In this way, you can easily obtain high reading volume and have great possibilities to turn these reading volume into fans. This method will get much more accurate than the second point, but this requires you to have a certain connection, otherwise it is to spend high costs for them to forward articles for you. 4. Planning offline WeChat activity is offline, you can organize some sharing experience sharing and exchange meetings, such as exhibitions, road shows, press conferences, experience meetings, etc. The form of WeChat activities can be diverse. The most important thing is to implement the implementation after planning the plan. Metically, some simple promoting powder suction methods of WeChat public account operating today will be shared here with you. Of course, there are more and better ways and means waiting for us to dig. Xiaobian will continue to learn and work hard to update!
At present, the WeChat public account has become more and more common, and every self -media will basically have their own public account. However, in the process of operating the public account, suction powder is the most difficult link for public account operations.
Os how should the public account suck powder?
1. Content sucking powder
Mu public account, the content is always your first place, good content can indeed attract many people. But in terms of the current situation, people's choices of public accounts have not only rely on content to choose.
2. Swipe your face and suck powder
The so -called brushing your face to attract fans with your own fame or face. The most common is acquaintances and celebrity effects.
Perhaps your fans are not fully recognized for your output content, but the recognition of you, support the fans or sell your face. So in view of this situation, you need to pay attention to the cultivation of popularity and connections.
3. Burning gold and sucking powder
If gold and sucking powder, similar to "buy powder", but gold is not necessarily money. Since it is facing the public, it means that not everyone will be interested in your article content, not even interesting, let alone pay attention to you and support you. Then this requires you to bury the "gold" that allows others to be interested in in your public account and attract others.
of course, buried gold and sucking powder can only attract someone alone. We have no ability to achieve fission like a mall, prompting fans to help you suck powder. Then you need to bury the other gold to guide your fans to help you suck powder to win gold.
4. Activity suction
The so -called "unable to afford early", holding activities is always your best way to suck. It is also similar to buying powder, but there is still a big difference between the two.
The best way for old dolphins to think that low investment and high results is the game draw. The settings in the specific draw, you know, set and research yourself.
In view of the fear of the fans that may be dropped in the later period, the old dolphin recommends that you organize activities from time to time and clarify your fans at each time.
, then the method of sucking powder in the public account will be shared with everyone.
This from "Published by" Earn a Women "
After WeChat officials are prohibited by suction methods such as Mengbao, how can we plan a activity that can effectively increase powder?
Question: How to plan an activity that can effectively increase powder? Our place has been done for half a year, and there are currently 6W fans, which can be described as unbearable. After being ordered by Mengbao and other powder suction methods, in addition to making good content, we can only seek offline solutions. Every festival is approaching, we estimate that we plan some offline activities. However, the dilemma comes immediately. Businesses with good business are unwilling to cooperate with us. The business with poor business is reluctant to bear the cost of sponsorship. We have repeatedly encountered walls at the event. Do friends in the industry have a successful experience?
Weekly Jingwei
"Touch Chongqing" founder
is the brand to build the brand. Before finding a business cooperation, the merchant already knows your public account, and it will be much easier to talk about cooperation.
So what does brand do? In addition to smashing money to burn advertising to increase the exposure, we can also choose the way of grounding: replacement. Use our public account resources to exchange exposure with merchants, customers, and even traditional media. Such as small gums on the dining table, of course, we will promote the merchant, talk about more such replacement, and the exposure volume will rise.
of course, if there is no foundation in the early stage, I want to accumulate the first batch of fans quickly. You can choose a photo printer or WeChat WiFi to add powder and start.
Wang Yanrui
"Suzhou today" founder
6w's fan foundation cannot be considered as much. It is not easy to rely on fans to drive an offline activity to achieve the purpose of suction. There is a good detonation point to produce fission -type communication;
; but we can use the festive nodes such as Christmas, New Year's Day, etc., go offline to suck powder. Under the Christmas tree of a large shopping mall two days ago, I saw a coding scanning attention to giving gifts. After the inspection, two people could add at least 1,000 fans a day. Of course, you need to provide some attractive small gifts for the scanning. When the fan base is large, and then link the merchant to do some big movements, the effect may be better.
Maton
"Nanjing Headline" co -founder
About how to effectively increase the problem of fans through activities, I give the following three answers.
The first level is about influence. 60,000 fans in half a year, even in third -tier cities, can not reach sufficient influence, so there will be resistance when the online and offline activities will have resistance. The premise of business cooperation is to be able to obtain his potential users from your traffic. , Or use your brand to add reputation to your brand;
The second level is about event planning. When the brand does not have enough influence, you should not do a large and complete activity. At the beginning of online activities, go to the team's planning and execution ability, play fans, improve the viscosity of fans, and rely on core fans to expand new fans. At the Christmas node, each merchant will have their own activities. Whether they can integrate their existing activities and add an exclusive welfare activity of your account fan. You can also post some costs. To negotiate;
The third level is about rising powder. The efficiency of the increase in online and offline activities is not high, because the cost of offline activities is large, and the limits of online activities in WeChat also have a lot of restrictions in WeChat. It is difficult to diversify. If you have an urgent need for fans, consider the printer hardware fans or Wi-Fi fans to invest.
Zhen Miao
The founder of "Nanning Circle" and CEO of CEO of the same city of Weilian City, we have a few skills to do activities, not to find business with good business, but to find a good relationship The merchant's bottoming, or finding a fiercely competitive merchant in the market to cut in, cutting the merchant through the competitive and exciting strategy is the most suitable, and then after getting a guarantee merchant, and then talking about the inevitable merchant with the volume advantage In the end, the tough merchants are forced to do this, and the strategy must be done.
Jiajia
"Life Jun" editor
We we have done a Ping An Night Sending Red Packet Gift Campaign, the effect is very good, brief sharing:
1.; Preheating: It is in The public account of the operation, the personal basis circle, the WeChat group and other channels preheated first, informing the potential users of the public account fans and non -public account fans, there are Ping An Night Red Packet Rain. (Specific exposure effects look at the design of copywriting and red envelopes), you can design the active copy and time as a picture poster, attach the two -dimensional code of the public account, which is convenient for fans to spread in the circle of friends;
2.; Specific gameplay: Registering for the Christmas Eve red envelope rainfall, you must add the personal number as a friend, because the method of obtaining the Alipay red envelopes in the circle of friends will only be announced in the circle of friends;
3.; Penjou circles posted information, follow the public account: XXX, reply to the keyword "password" to get the Alipay password to receive the red envelope. (Precautions: Set several Alipay passwords in advance, set keywords in the background of the public account. "Password" and automatically pop up Alipay passwords.)
Matic thoughts are like this. The specific details can be optimized according to personal conditions. The drainage to the public account is also an excellent choice.
Is as a local operator, do you also have the same problem in doing activities? Welcome to tell your story in the message area. You can also leave the question you want to ask. Don't think about the lottery. Essence Essence
What is the first problem after applying for WeChat marketing? After applying for a public account? It is traffic! In the previous WeChat public class, Zhang Xiaolong said: In the era of mobile Internet, traffic entrances are in the QR code. How to cope with traffic?
For this problem, it is not just Xiaobai and the owner of the business owner that plagued WeChat operations, but even many operating veterans are still tangled. Because consumers with a variety of routines have long been used to the traditional activities (drainage methods), they are completely unhappy. Therefore, the existing activities are becoming more and more difficult to do, and outsourcing for planning companies. The first price is not cheap. Second, the effect is unknown.
The usual thinking is to promote the public account QR code. Various online and offline promotion methods to quote traffic from the public account, but this effect is minimal for small and medium -sized enterprises.
In surveys, companies to publicize the two -dimensional code, public account, etc., actually bring less attention to the proportion of users less than 3%. Even if you pay attention this time, users will be canceled from time to time. In order to allow more users to pay attention to the WeChat public account in another fresh way, Wei must know that in March, a system is officially launched to solve the difficulty of pouring the powder -the red envelope system
what is the red envelope system? What is the red envelope system? R n The red envelope system is through offline activities or other consumer scenarios to attract the more accurate real passenger flow to the WeChat public platform. (Through scanning, attention, sending specified keywords, receiving red envelopes, red envelopes directly deposit in WeChat change) QR code can be set to one code, one code, and one code multiple -scan.
The production of small red envelopes
1. All online and offline efforts are to achieve a simpler and more efficient shopping experience for consumers. In order to meet the needs of consumers more conveniently and quickly, companies are trying to simplify shopping processes and transform potential target users.
2, sweeping the promotional activity such as the two -dimensional code to send red envelopes in the O2O use not only allows users to understand the company itself, but also a means of transformation that attracts potential users.
Os how to use the red envelope system?
The people will definitely ask how to use this product of the red envelope system and how to achieve the powder absorption effect.
:
Signing contract> Payment Code> Red envelope page development design and red envelope QR code interface design> Provide background rechargeable red envelopes management statistics scanning results> Printing finished products
Introduction: The red envelope system uses the "red envelope QR code", which is similar to WeChat grabbing red envelopes, but the "red envelope QR code" is mainly used for offline. We put cash in the QR code, placed in the QR code label, and attached the QR code label to the company's products or other specific locations. The user feels curious. After buying the product, you can scan the code to receive the red envelope on WeChat.
The specific steps are very simple. Users can get a scan from WeChat and scan the "QR code red envelope" placed by the merchant to receive the red envelope. ) The cash of the amount, and the red envelope received is directly stored in WeChat change, no need to withdraw anymore.
The application process of the red envelope system is that it can directly attract users to buy corporate products, pay attention to the WeChat public account of the enterprise, and bring accurate traffic to the public account of the enterprise. Summary value points are:
. Promote the sales of products and merchants. Buy products, scan the code to receive red envelopes, direct cash rebate to users, and promote sales.
. Drive powder for the public account. Use the novel and unique QR code red envelopes to attract users to directly follow the public account of the enterprise, and achieve high drainage of public accounts.
3. Improve the brand image of the business merchant. The two -dimensional code label is directly attached to the company's products, leaving the brand to impress the user when the user scan the code for the first time.
The advantages of red envelope system
What are the pain points of the red envelope system to solve the company?
1. The company's WeChat public account has no direct users' attention, and the traffic is serious;
2, the customer consumption data cannot be tracked, the information is scattered;
3, the issue of corporate brand influence.
The above -mentioned red envelope powder suction channels. In addition, there are many other powder suction channels: soft text promotion, voting powder suction, offline powder suction, etc. This article comes from shared electronic scale suction powder weijya8
What I will share with you today is: If effective tools are used to do a successful powder absorption activity. Some big cows may be really awesome, but most of the operating students are still very big for fans. At the same time, compared to traditional enterprises, there are still some indicators that most companies are looking at, so you can grow up fans and grasp it. Your promotion cost is extremely low. If you may also talk to your boss, talk about it. Salary issue.
This to say that it is to burn money, mainly depending on how you burn. How to burn fans, make the activities successful, and make the boss happy.
Because I made a number for other companies, the boss was willing to spend money to achieve this number.
The activity effect:
The active goal is to make fans more than 200,000. From August 20, 2016 to August 24, 2016, it is unexpected that it will be fast for 2 days. It reached, the boss looked at this data, and then decided to continue to do it.
The maximum fan growth was 10W fans on the third day (see the figure below)
What is the fan treasure?
Fanbao, on the surface, the fans are all treasures. Since it is Bao, it must be better to them (joking T.T). Fan treasures are mainly through users to obtain posters, invite friends to pay attention, and complete tasks. Fan treasures are an active old fan and attract new fans. It aims to bring benefits to the merchant. The merchant publishes tasks on the public account. Fans generate posters to complete the task. Get the qualification to buy products at low prices (in addition, you can open multiple tasks, which is important)!
In friends, just like the figure below, you can set up to 10 progress and 20 processes. After the invitation task is completed, send red envelopes, or other discount information
(above the figure above (the above figure Customized editing in the content of the Chinese recovery)
. In terms of the setting and selection of prizes
prize selection:
The you want fans, fans want to benefit, choose some products that are interested in them. Call? flow? Red envelope? food? use? You can, mainly practical, you can consider using those products.
This threshold settings:
If you want to increase fans faster, then the threshold for entryment prizes should not be too high (it is recommended to invite 10 people to complete). Of course, the threshold is low, which means that the cost of activity has become higher, which is mutual, so it is necessary to measure it by yourself.
The activity authenticity:
This authenticity, let fans know the authenticity of your activity as quickly as possible, that is, red envelopes.
Cope continuity:
The needs to allow fans to continue to invite people to pay attention. When you continue to come in, there will be constant newcomers. How to ensure continuity? That is to enrich your products, let the first task fans, know that you still have other tasks. After doing this, they will continue to invite newcomers to pay attention to completing the task.
I have an announcement on the menu on the menu, telling the fan activities to update 5 activities every day, so that they will not complete the cancellation of the public account.
The activity sprint:
This is an important link in the middle of the activity. To set up a difficult product, the number of people needs to reach 100 people can only be completed, because most fans before this event, most fans before, most fans, before They have all verified the authenticity of the activity, so they believe this activity, and then invite more people to pay attention to complete this task.
The stairs settings:
This point settings and the combination of activity continuity. The prize must have a ladder. It is the best to get 10-15 people from ordinary users. This is the easiest to detonate your activities. You can make it up in the future stairs. 200, 300 as you, if it is higher. (If the boss wants to see the data, it is also feasible, but it is not recommended).
. The docking system settings
poster design:
Because each poster is different tasks, I suggest here as much as possible to make a series of posters (but do not exactly the same), let let it The recognition of users in the circle of friends is higher. They can know at a glance that this is your activity. However, the early drainage poster still needs to be designed well. As an unknown three -current scum art, the poster I usually do is to be more eye -catching, that is, the main color red big characters. Words, know the contents inside, secondly, what can you get through the poster to tell the user? What can you get?
Following prompts:
The content that the user popped up after the poster was followed, telling them how to start this task and how to get the poster? When is the prize update time? And how to invite friends to complete the task (the most important thing is to tell them to forward the circle of friends, or send it directly to the group, and send it directly to the friends. )
Posal generation description:
I wrote like this. After the picture recognition of the two -dimensional code, after reaching the XX people, you can complete the task and get XX gifts! "
ps: I often meet some people when I do activities, and ask, why is there no red envelope?
Nima, do you pay attention to the red envelopes? I don't have so much money to burn, but it does not rule out that some local customers do it like this (pay attention to a one dollar), and I have met. Because you didn't make it clear, they would cancel their attention without red envelopes. Then I will report it to your public account. If the number of reporters reaches a certain number, you will have GG.
. Promotion channels
In forums, WeChat groups:
Because I was making a life number during that time, I often live in the Mom forum and various groups. In this activity, in a dozen forums of large and small forums, the promotion of top posts, and in more than 20 WeChat groups, send red envelopes. Although this kind of traffic, the traffic is still not large, because there is no trust, so the effect does not achieve the expected effect in my heart. The QR code sent out each channel is a separate QR code, which can record the number of attention to the number Essence
The public account group issuance:
It because I have made some public accounts, I have been placed there without any control, so this activity is also used together. With 4 public accounts, about 10W fans together, they have published advertisements. The effect is not bad, more than those who come from forum promotion and WeChat groups.
Personal number forwarding:
At the same time, I have 2 5,000 people's WeChat personal trumpet. Because it is a trumpet, it is not on it, and it is also used to send it together. However, I found that the WeChat individual group sent to friends, the effect is the best. But the same damage is the greatest, you know this. But I use a personal trumpet, so it doesn't matter.
. Question description:
In the case of ensuring the normal system, you can do a good job of customer service and tell them how to participate in the activities. If you find that there are many problems, you can do keywords. (Real and effective activity? When is it shipped? What are the express delivery? How to complete the task? How to receive gifts? It, etc.) Specific analysis of specific issues, there will be no list here.
1. Set up puzzles
everyone will have curiosity, especially when encountering some unreasonable rides or interesting issues, in our soft text, we can leave some interesting questions appropriately and inform informed that The answer can be seen in the next issue or follow the public account to reply to keywords. Many WeChat marketing uses people's curiosity like this.
2. Pay attention to forwarding to gifts.
In some popular things that everyone likes, such as the newly came out Apple 7plus! Share an article or forwarding an article to have the opportunity to win a lottery of the first and third prizes. You can also go to the major forums to publish some topics that everyone is interested in, and leave an instructions for WeChat and gift gifts.
3. Big V Recommended forwarding
If you can, you can find a celebrity or a large number of public accounts in the industry or the recommendation of Weibo Big V. In this way, you can easily obtain high reading volume and have great possibilities to turn these reading volume into fans. This method will get much more accurate than the second point, but this requires you to have a certain connection, otherwise it is to spend high costs for them to forward articles for you.
4. Planning offline WeChat activity
is offline, you can organize some sharing experience sharing and exchange meetings, such as exhibitions, road shows, press conferences, experience meetings, etc. The form of WeChat activities can be diverse. The most important thing is to implement the implementation after planning the plan.
Metically, some simple promoting powder suction methods of WeChat public account operating today will be shared here with you. Of course, there are more and better ways and means waiting for us to dig. Xiaobian will continue to learn and work hard to update!