5 thoughts on “Chow Tai Fook, Chow Sheng Sheng, Chow Tai Sheng... Why are all jewelry brands surnamed Zhou?

  1. Let's take a look at the incomplete arrangement and combination: Zhou Dafu, Zhou Shengsheng, Zhou Dasheng, Zhou Liufu, Zhou Baifu, Zhou Jinsheng, Zhou Fusheng, Zhou Ruifu... Are you too dazzled to recognize the words "Zhou", "Fu" and "Sheng"

    is this a coincidence or a conspiracy

    are they all relatives

    does selling jewelry make Zhou XX special

    Chow Tai Fook

    recognize your face first. The logo and stores of Chow Tai Fook have this style of painting. The business income of Chow Tai Fook is higher than that of many international famous brands

    Chow Tai Fook can be called the ancestor of "Zhou XX" in the jewelry industry because it has a long history

    the history of Chow Tai Fook can be traced back to 1929. Its predecessor was the "Chow Tai Fook gold store" located in Hongde Road, Henan Province, Guangzhou. The reason why the signboard is in the format of "Zhou XX" is that the founder's surname is Zhou, his name is Zhou Zhiyuan, and he is from Shunde, Guangdong. However, the official website or other materials do not show why it is called "Dafu"...

    in 1931, because of the Japanese invasion of China, Zhou Dafu moved to Macao to avoid the war. At that time, Chow Tai Fook was still a small gold shop. However, a key figure will soon be on-line. He is the founder's son-in-law and the future "king of jewelry" Zheng Yutong

    in 1940, Zheng Yutong came to Macao Chow Tai Fook gold store as a handyman. Zhou Zhiyuan, the boss, was a good friend of his father. Three years later, Zheng Yutong has become a shopkeeper and married the boss's daughter Zhou Cuiying (an interview said that the Zhou and Zheng families had already married each other, but they had never told him so that their son-in-law could make progress)

    in 1946, Zheng Yutong brought Chow Tai Fook to Hong Kong. This is why everyone thinks that Chow Tai Fook is a Hong Kong brand

    △ the two people in the middle are Zheng Yutong and his wife

    what really made Chow Tai Fook famous in the industry was the 9999 gold (that is, gold with 99.99% gold content) vigorously promoted by Zheng Yutong in 1956

    at that time, the fineness of gold on the market was 99 gold (i.e. the gold content was 99%), and many merchants would sell inferior gold as 99 gold

    for the 9999 gold of Chow Tai Fook, you can get 300 yuan when you go to the pawnshop, while those from other families can only get 270-280 yuan. In this way, customers all know that the gold quality of Chow Tai Fook is good, and the good reputation and brand effect of Chow Tai Fook in the gold jewelry industry have been established

    Zhou Shengsheng

    Zhou Shengsheng's storefront is like this ↓↓↓, and his painting style is still tall

    Zhou Shengsheng is also a brand with a long history. It was founded in 1934. It is a coincidence that the founder is also surnamed Zhou and called Zhou Fangpu. However, he is not related to Zhou Zhiyuan, the founder of Chow Tai Fook, because Zhou Fangpu is from Zhanjiang and Zhou Zhiyuan is from Shunde

    the brand name of "Zhou Shengsheng" is also very particular. It originates from the "cycle of life" in the book of changes. The artistic conception is quite beautiful

    in order to avoid the war, Zhou Shengsheng moved to Macao in 1938. As for why it is now a Hong Kong brand, it is because the founder's sons Zhou Junling, Jun Lian and Jun Ren inherited the Macao store in 1941 and moved to Hong Kong to open a branch in 1948. Later, the business became better and better, and the focus also shifted to Hong Kong

    later, Zhou Shengsheng won awards in many jewelry design competitions, and the brand image was also high-end

    Chow Tai Sheng

    Chow Tai Sheng's stores and logo are as long as ↓↓↓

    it is said that Chow Tai Sheng's predecessor is the "Hong Kong Dragon foreign company" established by the overseas Chinese Zhou family in Hong Kong in 1966

    in the early 1990s, he established Hong Kong Chow Tai Sheng Jewelry Co., Ltd. with "Chow's Heda" company. However, this statement can no longer be found on Zhou Dasheng's official website

    on the official website of Chow Tai Sheng, its brand history began in 1999. It says that "the first counter was opened in Wangfujing Department Store in Beijing in 1999"...

    according to the public information obtained by the Administration for Industry and commerce, the predecessor of Chow Tai Sheng Jewelry Co., Ltd. was also established in 1999. Therefore, the history of Zhou Dasheng can not be compared with the previous two brands ~

    but at least one point, the founder of Zhou Dasheng is indeed Zhou ~, but the reason why he is called "Dasheng" can not be found. Some netizens said that it is similar to "Mackenzie"

    although the history is not that long, Zhou Dasheng has made great efforts in marketing and hired him as a spokesperson

    zhouliufu

    the stores and logos of zhouliufu are like this. Let's get to know each other

    as for the brand name of "Zhou Liufu", the explanation on the official website is as follows, which is very well founded:

    Zhou: means "complete and complete"

    the six blessings: derived from the book of books, that is, the blessings of health, peace, harmony, wealth, virtue and achievement

    Zhou Liufu: it means "six blessings are complete and happiness lasts for a long time"

    the brand history of Zhou Liufu is also very short. We can see from the official website that it was born in 2004

    there is another detail. The founder of Zhou Liufu is not Zhou, but Li

    there are also celebrity spokespersons, including Zhou Liufu, who is Cai Shaofen, the "empress Liangliang"

    Zhou Baifu

    Zhou Baifu has such a painting style

    according to Zhou Baifu's official website, Hong Kong Zhou Baifu Jewelry Group trading firm was established in 2000 and entered the mainland market in 2005

    however, the company named "Hong Kong Zhou Baifu" was found in the integrated information system of the Hong Kong Companies Registry. The earliest time was 2005

    however, the statement on the official website that Guangdong zhoubaifu Jewelry Co., Ltd. was established in 2010 is consistent with the record of the Administration for Industry and commerce

    there is no explanation on the official website about why it is called "Zhou Baifu". Its founder is not surnamed Zhou, but ye. However, Zhou Baifu's current spokesperson is Zhou ~ Zhou Haimei, who was often seen on TVB when she was young

    the most important thing is that when I searched the data, I found the news that [Zhou Liufu] sued [Zhou Baifu] for trademark infringement

    in this case, [Zhou Baifu] did not show weakness, and the fight back against [Zhou Liufu] was a Shanzhai [Zhou Dafu]...

    Zhou Jinsheng

    the painting style in Zhou Jinsheng's shop is like this. If you look carefully, you can see that Zhou Jinsheng and Zhou Shengsheng use the same font

    its brand history is not long. According to Zhou Jinsheng's official website, it entered the mainland in the early 1990s

    however, on the same official website, the brand history shows that Zhou Jinsheng officially entered the mainland in 2005. It was a blank before

    as a powerful brand, Zhou Jinsheng not only has star a duo as the image spokesperson

    also sponsored the 10th Anniversary Concert of Zuo Lin and you Li

    however, the meaning of the brand name of "Zhou Jinsheng" can not be found...

    Zhou Fusheng

    Zhou Fusheng's stores and logo are like this. Compared with the previous brands, Zhou Fusheng's logo has its own characteristics: the English letters are obvious.

    Zhou Fusheng's brand history is very short. Although he started to talk about it on the official website in 1948, when you read the fifth paragraph, you will find that Zhou Fusheng was "at the beginning of this century, Zheng Zhibin opened the first jewelry store with the skills he learned through his unremitting efforts, and registered the" Zhou Fusheng "brand in Hong Kong, Taiwan and the mainland"...

    however, according to the public information found by the Zhejiang Provincial Bureau of industry and commerce, Zhou Fusheng was founded in 2009. Zheng Zhibin in the brand story is the shareholder of this company, not Zhou. The legal representative is not surnamed Zhou

    fortunately, Zhou Fusheng's official website gives the meaning of the name of "Zhou Fusheng":

    the meaning is that Zhou: "loyalty is the week", and always tells himself to be loyal and trustworthy. "Fusheng" has the meaning of praying for all living beings

    Zhou Dajin

    Zhou Dajin's shop is the painting style drop

    as a symbol of brand strength, Zhou Dajin also has a Star spokesperson Zhang Ting

    according to Zhou Dajin's official website, the parent company is Millennium Star Jewelry Co., Ltd., and Zhou Dajin is its brand. As for why it is called Zhou Dajin, there is no explanation...

    in short, the company's adult life is not long, and the Millennium Star is only available in 2000. Zhou Dajin should be a little later

    after looking at a large circle of gold jewelry named Zhou XX, in the news of Zhou Liufu and Zhou Baifu tearing up x, a consumer might give an answer: "since Zhou Dafu is good, the brothers surnamed Zhou should not be much different."

    [Lao Wang on jade] Lao Wang, the founder of Yunnan Aifei aicui jewelry, is an extremely obsessed person who embraces jade with his life

    if you like jade, please add personal wechat: feicui811 (Aifei aicui jewelry). Official account: fczbzs (knowledge of jadeite jewelry)

    (the content comes from business / bfaner)

  2. Some people have summarized the jewelry series named Zhou. In addition to the core brands Zhou Dafu and Zhou Shengsheng, other jewelry brands named Zhou include Zhou Hengsheng, Zhou Jiuxi, Zhou Fu, Zhou Ji and Zhou Liujin; Jewelry brands with "surname Zhou and name Da" include: Zhou Dasheng, Zhou Daxi, Zhou Dajin, Zhou Daquan, Zhou Daxing, etc; Jewelry brands of "Zhou Mingfu" include: Zhou Liufu, Zhou Taifu, Zhou Tianfu, Zhou bafu, Zhou Baifu, etc

    it is reasonable to say that different brands in the same industry should strive for high recognition when naming. Why are these jewels against common sense? Is it pure coincidence or something else

    Golden Week

    the surname Zhou has a deep relationship with jewelry

    looking back on history, Zhou Dafu and Zhou Shengsheng appeared the earliest, and they were founded in the 1920s and 1930s. The bosses of these two gold banks are Zhou Zhiyuan and Zhou Fangpu, who are from Shunde, Guangdong and Zhanjiang, respectively

    through investigation and verification, the two people are not related by blood, but they have similar destinies. They both moved Jindian in Guangdong to Macao to avoid the war. Both of them have developed and developed under the painstaking efforts of their descendants

    as the jewelry industry is a traditional industry, and "Fu" is the most simple and beautiful symbolic word in Chinese traditional culture, wearing jewelry also has the meaning of blessing. It is not difficult to speculate the original intention of the name of "Zhou Dafu" gold shop

    according to Zhou Shengsheng's official website, its brand name is personally determined by the founder Zhou Fangpu, and is derived from the philosophy of the traditional Chinese classic book of changes, "the cycle is endless"

    therefore, it is certain that Zhou Dafu and Zhou Shengsheng, the two "elders" of the domestic jewelry industry, happen to be surnamed Zhou, and their names are also different. Today, Chow Tai Fook is recognized as the industry leader, with a market value of HK $63.1 billion. Zhou Shengsheng's market value is only HK $10.2 billion

    however, in addition to coincidence, the surname Zhou has more connections with the domestic jewelry industry

    after the founding of the people's Republic of China in 1949, China implemented strict control over gold and other precious metals. After the reform and opening up, smuggling gold from Hong Kong to Shenzhen was once popular. It was not until the establishment of the Shanghai Diamond Exchange in October 2000 and the Shanghai Gold Exchange in October 3, 2002 that jewelers had a reasonable channel to purchase gold, platinum, silver and diamonds

    in the industrial wilderness era before this, many of the earliest generation of jewelry merchants in China came from the Chaoshan area, and they went to Guangzhou and Shenzhen for gold very early

    because Chaozhou has a tradition of beating gold since ancient times and has skills; More than half of the rich in Hong Kong, Macao and Southeast Asia are Chaoshan overseas Chinese. They basically control the essence of gold, rice and other products in Southeast Asia. It is easy for domestic Chaozhou merchants to take advantage of this

    in Shuibei, the largest jewelry processing, manufacturing and trading center in China, Chaoshan people have many enterprises with an annual output and sales volume of dozens of tons of gold jewelry. Most of them come from several villages near chaoyangxiashan town in Shantou, and many of them are related to each other. More importantly, many people are surnamed Zhou

    according to historical data and local records, in Chaoshan area, the most surnamed Zhou is Chaoyang, while in Chaoyang, the most surnamed Zhou is Xiashan, accounting for about half of the population of Chaoyang

    few people know that many products of Hong Kong funded jewelry brands such as Chow Tai Fook and Chow Sheng Sheng are manufactured by Chaozhou people's companies

    many people can't imagine that in the famous Shuibei jewelry industrial zone, which accounts for more than 70% of China's gold trading and is famous in China and even the world, a group of people surnamed Zhou control China's jewelry market

    near famous brands

    from the historical origin of brand development, it is not difficult to find that most jewelry brands have been in the past 10 or 20 years

    at present, Zhou jewelry accounts for half of the domestic jewelry industry, and their names are very similar, which is basically the result of the arrangement and combination of Fu, Sheng, DA and Jin

    Chow Tai Fook Chow Seng

    it is verified that in addition to Chow Tai Fook and Chow Seng, the well-known jewelry brand with the surname Zhou that was established earlier is Chow Tai Sheng. On the official website, its brand history began in 1999. It says that "the first counter was opened in Wangfujing Department Store in Beijing in 1999", so its brand history is 18 years

    there is nothing wrong with Zhou's surname. Its founder is indeed Zhou, whose surname is Zongwen, and he is from Fujian. As for why it was named Dasheng, the official data did not give an answer. Some people speculate that it may be a combination of "Chow Tai Fook" and "Chow Sheng Sheng" -- one for each

    some netizens have made an image analogy. Chow Tai Fook and Chow Sang Sang are equivalent to McDonald's and KFC, and Chow Tai Sheng is a domestic Shanzhai "McKinsey". However, Zhou Dasheng has a good reputation in the industry. In 2015, the market share of the domestic jewelry industry ranked third

    just a few days ago, Zhou Dasheng successfully applied for his second IPO and planned to be listed on the Shenzhen Stock Exchange. This is a good result

    Zhou Fusheng is also a combination of Chow Tai Fook and Chow Sheng Sheng, with the words "Fu" and "Sheng". The official website says that the founder's surname is Zheng and was founded by Mr. Zheng Zhibin. According to the public information obtained by Zhejiang Provincial Bureau of industry and commerce, Zhou Fusheng was founded in 2009. Zhou Fusheng's logo has its own characteristics: the English letters are obvious

    Zhou Fusheng's official website gives the meaning of the name "Zhou Fusheng": the meaning is that Zhou: "loyalty is the week", always tells himself to be loyal and trustworthy, and the meaning of "Fusheng" is to pray for all living beings

    = "Fu generation"

    Zhou Liufu was born in 2004. The founder's name is Li weipeng instead of Zhou. The brand name of "Zhou Liufu" is explained on the official website as follows: Zhou: it means "complete and complete"; Six blessings: derived from the book of books, that is, the blessings of health, peace, harmony, wealth, virtue and achievement. Zhou Liufu: it means "six blessings are complete and happiness lasts for a long time"

    another "Fu generation" jewelry Zhou Baifu said on its official website that Hong Kong Zhou Baifu Jewelry Group trading firm was established in 2000 and entered the mainland market in 2005. Guangdong Zhou Baifu Jewelry Co., Ltd. was established in 2010

    why it is called "Zhou Baifu" is not explained on the official website. Its founder is not surnamed Zhou, but ye. However, Zhou Baifu has invited Zhou Haimei, the former actress of TVB, to speak for him

    it is worth mentioning that Zhou Liufu and Zhou Baifu accused each other of cheating on Zhou Dafu and even went to court

    "big generation"

    according to the official website of zhoudajin, the parent company is Millennium Star Jewelry Co., Ltd., and zhoudajin is its brand. As for why I was called Zhou Dajin, I did not explain. However, what is certain is that the company's adult life is not long, and the Millennium Star only existed in 2000. Zhou Dajin should be a little later

    according to the investigation, there is also a big generation Jewelry - Zhou Daxi. According to its official website, in the 1990s, Hong Kong zhoudaxi jewelry officially entered the mainland terminal market and was built into a "top wedding ring leading brand"

    however, only Sichuan zhoudaxi Jewelry Co., Ltd. and Shenzhen zhoudaxi Jewelry Co., Ltd. can be retrieved. The founders are Xie Xifang and Chen Huanzhou respectively, not Chou Tai hey written on the official website

    Zhou Daxi's official website did not explain the naming. However, the company's commitment to wedding jewelry should be the origin of "great joy"

    Zhou Jinsheng

    a brand named "Zhou Jinsheng" can also be seen in the market. It openly explains the source of its brand name: fate, three lives and happiness. At present, the spokesperson is Yang Gongru, the former champion of Asian sister

    Zhou Jinsheng's official website claims that he entered Chinese Mainland in the 1990s. However, the brand history also shows that Zhou Jinsheng officially entered the mainland in 2005, which was a blank before

    in short, most of the founders of these jewelry brands with highly similar names do not have the surname Zhou, but most of them give the source and source of the brand names. Even if some are not publicly stated, it is estimated that they can justify themselves. However, from the perspective of establishment time and brand influence, many brands are named for the purpose of "near famous brands"

    Jewelry is an industry that attaches great importance to accumulation and inheritance. The creation of a jewelry brand requires the efforts of several generations. This is also the reason why many young enterprises have collided with Chow Tai Fook and Chow Sang Sang

    in order to make a name and expand the market, these emerging brands choose names similar to well-known brands when naming their brands. The purpose is to rely on the influence of big brands to improve their popularity, confuse consumers' cognition and improve their sales

    not a good strategy

    at present, some small and medium-sized jewelry enterprises in China have low independent design level and slow development; There are no patents for the overall industry style design, no specification for sales, and uncertain appraisal standards, which lead to many loopholes in the management of the gold jewelry industry, and also constitute the reason for the prominent "plagiarism" behavior of domestic small and medium-sized enterprises

    in the short term, a similar name or logo with a famous brand can enable customers to quickly associate and recognize its brand connotation and generate purchase desire, thus saving a lot of costs for building a brand-new brand

    but this is not a long-term plan

    many people now mistakenly believe that these jewelry stores are brother companies and belong to the same group. If a customer buys a product from one of them, but the product is fake, the customer will not trust all the brands with similar names

    similar to the "barrel effect", the consequences of this joint judgment are very serious. It is much easier to destroy a brand than to build one

    the confusion of names shows that jewelry enterprises do not have a strong brand awareness, but only follow the big brands. Lack of brand awareness, do not rely on their own strength to build a brand, will gradually lose competitiveness

    in fact, at present, the domestic jewelry market not only has very similar names, but the imitations of tens of thousands of yuan of jewelry are also rotten streets. The most sold in the night market is the four leaf lucky grass series of van Cleef Yabao. There are a variety of materials, and they are also necessary for online celebrities

    this essentially reflects the current situation that our nation lacks creativity and the market lacks good order. When the genuine version cannot compete with the copycat, the creation cannot compete with the copycat, and the production cannot win the sales, over time, the imagination and creativity of a country will gradually die under the ghost axe of copycat and piracy

    when more and more people can't distinguish Zhou Dafu from Zhou Shengsheng, Zhou Jinsheng and Zhou Fusheng, perhaps only those who are brave and able to jump out of this naming circle can be remembered

Leave a Reply