How to do to enhance user stickiness and increase retention rate?
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How to do to enhance user stickiness and increase retention rate?
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How to do to enhance user stickiness and increase retention rate?
Is to increase the retain rate of users must first clarify the three stages of user retention.
The digital axis images formed by the three stages of the user are like an anti -proportional function image in the first quadrant. As the time after promoting activity, the longer the user's retention is decreasing. This is a common retention curve, which can be divided into three parts: the first part -fast reduction period, the second part -vibration period, the third part -stable period. First of all, after a series of activity activities, a large number of users tried to use your APP, and the rapidly explosive growth stamina is often weak. Therefore, generally speaking, users will have a significant reduction of trends after a period of time to stop for a period of time. We call it the rapid decrease period, and then find that after the rapid decrease period, a series of fluctuations will appear in the user's retention curve, which is called the oscillating period. In the end, it will enter the smooth period. From the analysis of the data level, if you want to increase the user retention rate, it represents the reduction of the rate of reduction period and deepen the fluctuation of the oscillation period.
The speed of reduced the rapid decrease
means that after the user has been promoting a series of activities, your app can still give users the reason for the user to leave your app, which involves it involved There are many aspects that can be done. The main reason why an app can operate is that this APP fills the relationship between supply and demand, just like the wave drives the boat to move forward. The app has gone with the tide of supply and demand relationship. The fearless sea, so there are two key factors to improve the number of users of your app. One is the quality of the development of the APP, and the other is the positioning of the APP development. The quality of the APP development depends on the professional level of the APP development service provider. This is why the APP developer should be carefully selected when developing the APP. A App to use the experience of the user The most critical point is to meet the needs of users. Regardless of the pain point, the desire point is excited. As long as one of the needs of one of them and the continuous sources of demand can be attached to the large wave of supply and demand.
The volatility of the oscillating period
This means that when the user is hesitant to continue to keep your app, a new stimulus point will appear, and the fluctuation of the oscillating period fluctuates from top and bottom to downward downward. Trends slowly promoting the continuous improvement of the upward fluctuations. This is often why the APP always has endless activities in order to eventually increase the user retention rate.
First of all, you must give users a sweet head, such as giving birthday wishes holiday blessings or gifts for small gifts. For example, Tongyun is good, there are many ways in it. And recently, the function upgrade is updated, and a point mall is released. You can use points to exchange coupons and buy something to buy something. When the benefits are in place, the customer will be left naturally.
How to attract and retain fans in the era of fan economy? What can I do to effectively enhance fan stickiness?
1. Welfare and benefits are a very good way to operate fans. Not only can it effectively improve the activity of fans, but also let fans remember you. Not only can the original fans also attract a number of new fans. It is a good choice to do some activities, such as the "draw" to give back to fans.
Because of this not only allows fans to see our emphasis on them, but also allow them to achieve dual satisfaction in spiritual and material.
2. When you are a friend, when you continue to post high -quality videos on the platform, you will definitely attract some fans who pay attention to you and affirm your. For these fans, you can treat fans as friends online, interact with fans with an equal and grateful attitude, such as replying to comment, so that fans can feel your acceptance and friendship.
everyone has emotional needs and social needs. When fans are treated by you enthusiastically, you will always feel respected and valued, and in turn, you will continue to support and encourage you.
3. Doing the quality of the content is the fundamental reason for fan growth. Without high -quality content, other means are futile. It can meet the needs and preferences of users, and good content users are willing to take the initiative to share to attract more users' attention. Original is the prerequisite for creating high -quality content. If your article is basically caring for others, you can't keep fans.
4. Making a resonance topic causes resonance. In other words, it can have empathy, and the content can hit most readers' emotional pain points. Emotional resonance, value resonance, moral resonance, etc. There are many resonance points in life, which can cause resonance content, can effectively enhance fan stickiness, users will pay great attention to you.
5. Share dry goods Due to the different fields of accounts operated by each person and different demand for fans, then the dry goods you share must be different.
knows what fans need most, solve problems closely. Do not take your own experience as a fan experience, analyze data, you can interact through questionnaires, and answer the questionnaire can be sent to the field -related information. Understand the needs of fans and put forward corresponding strategies.
6. Submit social value to create a community so that users can share, communicate, and gather bonding fans through interest. Continuously active fans through social value, let users spontaneously and actively spread.
7. The update must not be updated for ten days and a half months, and it is impossible to get the attention of users. It will not be updated for several days, so the chance of getting the user's customs clearance is very high. It is best to maintain a fixed update period to improve your update efficiency.
In the above techniques, you can also operate the self -media, continuously increase the viscosity of fans, and increase the retention rate of fans.